8 chapters. 50+ frameworks. 30+ worksheets. Everything you need to build a digital marketing engine that generates leads, builds your brand, and scales revenue — predictably.
— WHAT’S INSIDE
8 chapters. One complete
growth system.
Work through one chapter per week. Each one is a complete pillar of your marketing engine — with frameworks, benchmarks, and worksheets that make you apply it to your business before moving on.
01
WEEK 1
Know exactly who you are and who you serve. The invisible architecture under every piece of marketing you'll ever produce.
02
WEEK 2
Build your 90-day growth roadmap. Stop doing random acts of marketing and start building a system that compounds.
03
WEEK 3
Create a pipeline that never runs dry. Build the 4-part lead generation system with magnets, pages, traffic, and follow-up.
04
WEEK 4
Stop guessing and start printing results deliberately. The 3-stage framework for ads that actually pay back — prove, optimise, scale.
05
WEEK 5
Turn browsers into buyers systematically. Map, audit, and fix every stage of your funnel — including the middle where most money is lost.
06
WEEK 6
Scale without adding headcount. The 5 automations every business needs — from welcome sequences to win-back campaigns.
07
WEEK 7
Build authority and attract buyers. The content hierarchy — pillar, cluster, social, repurposed — that dominates your niche.
08
WEEK 8
Track what matters, optimise relentlessly. Your 8 core KPIs, weekly review system, and how to use data to actually make decisions.
Free
No payment needed
This isn’t a motivational read. Every chapter ends with a worksheet that forces you to apply the framework to your specific business before you move on. By the time you finish, you won’t just understand growth marketing — you’ll have a working system.
The Positioning Formula applied to your specific ICP, UVP, and competitive differentiation.
Goals, channels, messaging by funnel stage, KPIs — all connected. Founders actually use this.
Step-by-step — from topic selection to your first opt-in. Includes the exact email framework.
Platform selection, ad creative fundamentals, and the key benchmarks: CTR, CPL, ROAS, and CVR.
The 5-stage funnel audit that shows you exactly where you're losing leads and revenue right now.
Welcome sequence, nurture drip, abandoned enquiry follow-up, onboarding, and re-engagement — all mapped.
The content hierarchy that builds authority, drives SEO, and generates social content from one source.
Weekly marketing review system included. Know what to look at, when to look at it, and what to do next.
— WHAT’S INSIDE
Not theory. Not generic advice. Each framework was built by working inside real startups across Nigeria and Africa.
Chapter 1
A fill-in-the-blank framework that produces a razor-sharp positioning statement: who you serve, what problem you solve, your unique outcome, and what makes you different from every alternative.
Chapter 2
Goal → Audience → Channels → Message → Metrics. Fit your entire marketing strategy on one page. A real strategy, not a wish list.
Chapter 3
Magnet → Landing page → Traffic source → Follow-up sequence. The exact system that produces 25–45% opt-in rates when built correctly.
Chapter 4
Prove → Optimise → Scale. Run small tests first, find what works, optimise to a profitable CPL, then scale spend with confidence — not hope.
Chapter 5
Awareness → Interest → Consideration → Decision → Loyalty. With conversion rate benchmarks at every stage so you know if your funnel is winning or leaking.
Chapter 6
8 core KPIs. One 30-minute Monday review. One decision per week. The entire measurement system that separates growing businesses from guessing businesses.
IS THIS FOR YOU?—
You’re ready to build systems, not just run campaigns.
You’re looking for shortcuts or a one-click solution.
Common Questions
Everthing you need to know
Yes. You don’t need any prior marketing experience. Every concept is explained from first principles with real startup examples. If you have a product and want more consistent customers, this playbook will meet you where you are.
The 30-Day Launch Sprint in Chapter 3 breaks everything into daily actions. With 1–2 hours per day, you can have a live funnel and your first automation running within 30 days. The worksheets are designed to move fast.
Absolutely. The playbook gives you the strategy and framework. If you want expert support, book a free 30-minute strategy call at tombridigital.com/contact. We’ve built funnels and automation systems for 200+ businesses.
An email tool (Mailchimp and ConvertKit both have free tiers), a basic landing page builder (Elementor, Carrd, or WordPress), and something to create a simple lead magnet (Google Docs or Canva). We include a full tool comparison table inside.
Perfect starting point. Chapter 1 teaches you how to build your lead magnet and landing page from scratch. Many founders start with zero subscribers and have 100+ within their first month using the system in this playbook.
READY TO GROW?
Stop guessing.
Start growing.
Download the Growth Playbook free — the complete 8-chapter system for ambitious founders who are done with scattered marketing and ready to build something that actually works.
